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You searched for: mediatype:audio AND collection:tobaccoarchives_audio AND subject:"Working Class"
[audio]Consumer interview
Telephone interview done with a 27 year old, married woman living in Tennessee who is a high school graduate discussing issues such as price, taste, brand image, coupons, and generic cigarettes.[Track 1 first half difficult to hear; track 13 first third difficult to hear.]
Keywords: tobacco; cigarette; marketing research; smoker behavior; heavy smoker; Caucasian; female; adults; working class
Downloads: 207
[audio]Focus Group - Blue Collar Men Smokers
Focus group held in New Jersey at 7 pm on 30 April 1976. Leader shows a slide of "19+" a new brand of cigarettes and discusses the "filter" that comes with the pack.
Keywords: tobacco; cigarette; marketing research; smoker behavior; demographics; male; working class; smoker; cigarette design; filter; smoking cessation; tar; nicotine
Downloads: 147
[audio]Focus Group - Blue Collar Women Smokers
Focus group held in New Jersey at 3 pm on 30 April 1976. Leader shows a slide of "19+" a new brand of cigarettes and discusses the "filter" that comes with the pack.
Keywords: tobacco; cigarette; marketing research; smoker behavior; demographics; female; working class; smoker; cigarette design; filter; smoking cessation; tar; nicotine
Downloads: 298
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